Digital Marketing MBA Specialization Overview
Be the stand-out, innovative marketer companies and organizations need.
Professionals who master the art and science of 数字 marketing have an advantage that can help them better compete for sought-after jobs. The specialization in Digital Marketing introduces students to the skills needed for success in the 数字 marketing field- social media, 数字, and mobile marketing. Students will work on various simulations, create ads, and monitor/interpret results. The 数字 marketing curriculum will include PPC, SEO, web development, and email marketing.
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![MBA students in classroom](/sites/default/files/styles/wide/public/2023-10/InternationalMarketing1219ALW_5142-web.jpg.webp?itok=lBzTSviw)